What's In My Report?
Customer Decision Factors
Customer Decision Factors
Customer Decision Factors
We identify what customers in your industry actually use to choose one business over another.
Most businesses focus on what they think matters. We identify what genuinely influences buying decisions and enquiries.
Enquiry Barriers
Customer Decision Factors
Customer Decision Factors
We uncover what is preventing prospects from contacting you, requesting quotes or becoming customers.
This includes trust issues, missing information, unnecessary friction, poor positioning and competitor advantages.
Buyer behaviour has changed. Customers choose the easiest option.
Proposed Action Plan
Customer Decision Factors
Proposed Action Plan
Every report includes clear findings and practical recommendations.
You’ll know exactly what to fix, what to ignore and where to focus your time, budget and effort first.
Every report includes your Bad Business Score™ out of 100.
Latest Client Findings
Choose Your Investigation
Choose The Level Of Investigation That's Right For Your Business
Initial Consultation
£300
A focused consultation to discuss your business, explore potential enquiry barriers and determine whether a Bad Business investigation is likely to add value.
Bad Business Report
£1500
A detailed investigation into why customers are not contacting your business. We identify the factors influencing customer decisions, the barriers preventing enquiries and the opportunities most likely to improve results.
Implementation Support
£POA
For businesses that want help applying the findings.
We work through the recommendations, remove enquiry barriers and help implement the changes identified in the report.
The businesses generating the most enquiries are rarely the businesses spending the most on marketing. Success leaves clues.
